FREDDY 
Energy Campaign

Concept and Art Direction  

Freddy Energy is a collection of clothes engineered to energize your body while moving. With an immersive set and dynamic look&feel, the ADV campaign shows the olympic athlete Alessia Maurelli performing in an immersive not-space while being energized by the Freddy products 

CREDITS

AGENCY: YOHOHO STUDIO
CREATIVE DIRECTION: VITTORIO PEROTTI - ANDREA FAGIOLARI 
ART DIRECTION: ALBERTO MORA
DIRECTOR: CED PAKUSEVSKIJ 
SET DESIGNER: DAVIDE LADINI 
SOUND DESIGN: CROSSFADE
COLOR: ORASH RAHNEMA 

PROJECT DETAILS

CONCEPT 
ART DIRECTION