Icon Design

Re-branding & Art Direction

From new typography and layout to the art direction of a new visual language, Icon Design was a 360° redesign project. As the magazine was launched in April 2019 the main goal was to maintain and extend its language through a consistent visual experimentation: The fresher and more colorful version of the magazine was built issue by issue through collages, 3Ds and stories shot on locations. From overviewing the graphic department to developing concept and stories, the collaboration lasted for 10 issues over one year of work.

CREDITS

CREATIVE DIRECTION: FRANK STUDIO
ART DIRECTION: ALBERTO MORA
STUDIO: FRANK STUDIO

PROJECT DETAILS

REBRANDING
ART DIRECTION
GRAPHIC DESIGN
CONCEPT DEVELOPMENT